Frucosol participates in HIP 2023, which is solidifying its position as the essential Horeca event.

The HIP (Hospitality Innovation Planet) fair, held in Madrid on March 6th, 7th, and 8th, brought together professionals and companies from the Horeca sector and also showcased the latest technological innovations that promise to boost the industry.

Frucosol, a company manufacturing equipment for the hospitality sector, participated in HIP where it had a prominent presence. At its stand, it displayed its professional equipment solutions for hotels, restaurants, and catering.

Frucosol was located in pavilion 5, stand 5B208.

The team, comprising Pilar Deza and Teresa Deza, assessed their participation in the fair as a resounding success. Both stated: "The fair has consolidated itself as the most important national event for the Horeca sector."

They shared three days with a large influx of visitors and customers who came to the Frucosol stand to see all our equipment in situ. They highlighted the quality and professionalism of the visitor profile, which facilitated business generation during these three days.

HIP is the largest innovation event for hospitality professionals, bringing together the latest solutions, trends, and business models in Madrid each year to improve the industry's competitiveness. HIP 2023 featured 619 exhibiting firms and 43,794 professionals. Additionally, within the framework of the summit, the Hospitality 4.0 Congress is held, with 9 auditoriums, over 30 summits, and 657 speakers with a specific agenda for each professional, showcasing the latest innovations for each industry segment: hotel, restaurant, bar, catering, delivery/takeaway, and traveler services.

The seventh edition of HIP (Hospitality Innovation Planet) featured over 600 international experts to draw up "the roadmap for the future," in response to the current requirements of the sector. In a year where the organization highlighted "the enthusiasm after having gone through very difficult times," Frucosol demonstrated how its equipment is designed to provide solutions to the needs of the most demanding professionals in their daily work.

The celebration of HIP 2023 Madrid transformed the city into the world capital of Horeca innovation during these last three days. Thus, the fair stands as one of the most important in the Horeca sector internationally, where the entire hospitality industry gathers with the common objective of setting a roadmap towards a more competitive, digitalized, sustainable, and socially committed industry.