Frucosol participates in HIP 2024, which consolidates its position as the most innovative Horeca event.

From February 19 to 21, the HIP (Hospitality Innovation Planet) fair was held at Ifema Madrid, which brought together professionals and companies from the Horeca sector and showcased the latest innovations and trends that will mark the industry in the coming years.

Frucosol, a company that manufactures equipment for the hospitality sector, participated in HIP, where it played a prominent role. At its stand, it showcased its professional equipment solutions for hotels, restaurants, and catering.

Frucosol was located in hall 5, stand 5B212.

The team, consisting of Florentino Deza, Víctor Martínez, Pablo Deza, and Ángela Deza, considered their participation in the fair an absolute success. Both stated: "The fair has consolidated itself as the leading and most innovative event at a national level for the Horeca sector."                                                                                                                       HIP 2024 Video – Frucosol Stand

They shared three days with a large influx of visitors and customers who stopped by the Frucosol stand to see all our equipment in person. They highlighted the quality and professionalism of the visitor profile, which led to business generation during these three days.

The most important event in the Horeca sector in Europe, HIP 2024, registered 49,137 professionals and 619 exhibiting firms that presented their latest solutions for all segments of the Horeca industry: restaurants, accommodation, bars and cafes, distribution, catering, organized catering, social and healthcare, travel services, and leisure.

The eighth edition of HIP (Hospitality Innovation Planet) brought together 757 international experts who presented their success stories, new business models, and trends that will define Horeca in the coming years. Frucosol showed how its equipment is designed to provide solutions to the needs of the most demanding professionals in their daily work.

The celebration of HIP 2024 Madrid once again turned the city into the world capital of Horeca innovation during these last three days. Thus, the fair stands as the most important in the sector in Europe and one of the most important worldwide, where the entire hospitality industry gathers with the aim of guiding towards the new Horeca.