Learning how to increase bar sales is an endless journey. Trends, technology, and customer habits change. These tips and ideas will help attract new customers and, at the same time, help create a positive and lasting impact on the customer experience.
Manage happy hour blocks on weekends
Happy hour will always drive drink sales, but you don't want to take advantage of big discounts during your busiest times! Many bars make the mistake of only running their happy hours during the week. Mistake! Run a Happy Hour special when you first open on weekends. Attract that customer profile who tends to start earlier and generate turnover.
Organize themed nights that fit your concept
There's no point in trying to turn a pub into a cantina on Tuesdays, but you can create many themed nights that fit your concept. Expand your comfort zone, attract new customers and give your regulars more reasons to stay for another round.
Need inspiration? These are some of the ideas that most increase sales in bars.
Karaoke Nights
Charity Night
Bar Olympics
70s/80s/90s Night
Not to mention the theme of extraordinary parties. For example, imagine a Star Wars theme on May 4th, which is Star Wars Day.
Update your Google My Business
When was the last time you updated your Google My Business or social media accounts?
Recent changes to Google My Business include:
Updates to health and safety regulations, such as mask use or temperature checks.
Are you stuck on how to increase bar revenue and feel like ads are the only way? Digital marketing is very important for business owners. You can choose to use online ads, content creation, or both. You can pay on Facebook, Instagram, and, of course, Google to promote your ads. Buying ads is a great way to gain exposure among people looking for bars in the area, but it requires an investment.
The second method to promote your bar is to show what's happening at your bar. Show your happy staff or show upcoming menu changes. Content creation can take a lot of time. A balance between ads and content creation is the best way to attract customers to your bar.
Respond to your reviews
A quick tip to boost bar sales growth is to spend more time interacting with your customers. You can do this online and make a lasting impact. Respond to reviews with an open mind, in a friendly manner, whether positive or negative.
Thank people for positive reviews and ask for their emails to send them a special reward as a thank you.
Apologize for poor performance and offer insights into changes in operations or management in response to negative reviews.
Bar business ideas often focus on what you can do on-site, but what about everything that happens online? Don't let reviews, good or bad, slip away because they are all opportunities to generate more business.
Collaborate with a charity
"Businesses have a responsibility to give back to the community." It not only makes you feel good; it's also good for business.
Where can you start? Find local charities in your area through Facebook Groups or your Chamber of Commerce. Connect with a cause you care about or help the people who need it most at that time through local associations.
Don't make people wait! Offer drinks upon arrival
It's no secret in the hospitality industry... guests hate to wait. If you have a hostess, she can be responsible for opening these tabs and taking the first round of orders. (Make sure they are of legal age to take orders or serve alcoholic beverages!) If you don't usually have a hostess, place the waiting area in one of the server's sections. It's a great way to make a good impression at the door and deter them from going to another nearby hotspot.
Reward your regular customers with a loyalty program
Your bar cannot live on weekends alone. Encourage your regular customers to redeem their rewards. Working strategies to increase bar sales don't always mean attracting new customers. Regular customers spend more, promote your business, and it costs the business less to keep them happy. It's easy to set up a rewards system. First, cultivate your customer base. Second, connect it with an SMS or email service. Finally, offer discounts and bonuses to your best customers!
Make sure those rewards are easy for your service staff to use.
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