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From February 19 to 21, the HIP (Hospitality Innovation Planet) fair was held at Ifema Madrid, which brought together professionals and companies in the Horeca sector and hosted the latest innovations and trends that will mark the industry in the coming years.

Frucosol, a company that manufactures equipment for the hospitality sector, participated in HIP, where it had a prominent role. At its stand it showed its professional equipment solutions for hotels, restaurants and communities.

Frucosol was located in pavilion 5, stand 5B212.

The team formed by Florentino Deza, Víctor Martínez, Pablo Deza and Ángela Deza have valued participation in the fair as an absolute success. Both stated: “The fair has established itself as the benchmark and most innovative event at the national level in the Horeca sector.”                                                                                                                  HIP 2024 Video –  Stand Frucosol

They have shared three days with a large influx of visitors and clients who have stopped by the Frucosol stand and seen all our equipment in situ. They highlight the quality and professionalism of the visitor profile that has led to the generation of business during these three days.

The most important event in the Horeca sector at European level: HIP 2024 has registered 49,137 professionals and 619 exhibiting firms that have presented their latest solutions for any segment of the Horeca industry: catering, accommodation, bars and cafes, distribution, communities, organized catering, socio-health, traveler services and leisure.

The eighth edition of HIP (Hospitality Innovation Planet) brought together 757 international experts who presented their success stories, new business models and trends that will mark Horeca in the coming years. Frucosol showed how its teams are designed to provide solutions. to the needs of the most demanding professionals in daily work.

The celebration of HIP 2024 Madrid once again turned the city into the world capital of Horeca innovation during these last three days. Thus, the fair stands as the most important in the sector at a European level and one of the most global where the entire hospitality industry gathers with the aim of guiding towards the new Horeca.



frucosol 1:29 pm
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