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September is a transition month that marks the end of summer vacation and the beginning of the new school year. For restaurants, back to school offers a unique opportunity to attract a variety of customers, including families, students and teachers. In this post, we will explore in detail some effective marketing strategies that restaurants can use to make the most of this season.


One of the most effective ways to attract diners during back-to-school is to offer special menus and promotions. Here are some ideas:

  • Children’s Menu: Design a special menu for children with healthy and delicious options. Be sure to include elements that appeal to little ones, such as bright colors and age-appropriate portions.
  • Discounts for Students and Teachers: Offers special discounts for students and teachers. You can promote these discounts on your social networks and on the restaurant’s website.
  • Theme Nights: Host back-to-school theme nights, such as “Pizza and Study Night.” Offer discounts on dishes popular with students and create a welcoming environment for studying.
  • Quick Lunch Menu: Create a quick and affordable lunch menu that allows teachers and students to enjoy a delicious meal in no time.
  • Back to School Promotions: Consider offering special promotions, such as “Buy an entree and get a free dessert with your student ID.” Promotions are a great way to attract new customers and keep regular ones.



In the digital age, social media is a powerful tool to engage families, students, and teachers. Here are some effective strategies:

  • Post Relevant Content: Create content related to back to school, like tips for packing healthy lunches or easy recipes for students. This will help you position yourself as a reliable source of information.
  • Share Customer Testimonials: Ask your regular customers to share their experiences at your restaurant during back to school. These testimonials can be persuasive to new customers.
  • Hold Contests and Sweepstakes: Host contests on your social media with back-to-school-related prizes, such as gift cards for school supplies or free dinners at your restaurant.
  • Collaborate with Local Influencers: Look for local influencers who have student or parent followers. They can promote your restaurant through posts and reviews on their social networks.



The appearance and offering of your restaurant can make a difference during back to school:

Themed Decor: Decorate your restaurant with back-to-school items, such as chalkboards, books, and giant pencils. This will create a cozy and attractive atmosphere.

Seasonal Menu: Add seasonal dishes to your menu, such as hot soups, gourmet sandwiches and healthy lunch options.

School Menus: Offer school menus that include a drink, a main dish and a dessert at affordable prices. This may attract families looking for affordable options to eat out.



Hosting special events can be a great way to attract diners during back to school:

  • Karaoke or Trivia Nights: Organize themed karaoke or trivia nights that attract students and teachers. Offer attractive prizes for winners.
  • Cooking Workshops and Classes: Offer cooking workshops or master classes where participants can learn to prepare specific dishes from your menu.
  • Charity Events: Collaborate with local charities and organize charity events where part of the profits go to a good cause. This can generate goodwill in the community.



Make sure customers can easily book online. Use online reservation tools or restaurant apps to simplify the process. This is especially important during the back-to-school season, as families and groups may want to plan their meals in advance.



Consider partnering with local schools and universities to promote your restaurant. You can offer special discounts to students and teachers with valid IDs. Additionally, you can sponsor school events.


Back to school is an exciting season for restaurants, offering numerous opportunities to attract families, students, and teachers. By implementing effective marketing strategies, such as offering menu specials and promotions, using social media creatively, and adapting décor and menu, your restaurant can make the most of this season. In addition, collaborating with the local educational community and organizing special events can help you attract new customers and retain regular ones. Get ready to welcome your guests back to school and take advantage of this season to boost your business.

frucosol 10:01 am
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