The HIP (Hospitality Innovation Planet) fair that was held in Madrid on March 6, 7 and 8 brought together professionals and companies from the Horeca sector and also welcomed the latest technological innovations that promise to be a boost for the sector.
Frucosol, a manufacturer of equipment for the hospitality sector, participated in HIP where it had an outstanding presence. At its stand it showed its professional equipment solutions for hotels, restaurants and communities.
Frucosol was located in hall 5, stand 5B208.
The team formed by Pilar Deza and Teresa Deza have valued their participation in the fair as a resounding success. Both stated: “The fair has established itself as the most important event at the national level in the Horeca sector.”
They have shared three days with a large influx of visitors and customers who have come to the Frucosol stand and see all our equipment in situ. They highlight the quality and professionalism of the visitor profile that has led to the generation of business during these three days.
HIP is the largest innovation event for hotel and restaurant professionals that brings together the latest solutions, trends and business models every year in Madrid to improve the competitiveness of this industry. HIP 2023 has had 619 exhibiting firms and 43,794 professionals. In addition, within the framework of the summit, the Hospitality 4.0 Congress is held, with 9 auditoriums, more than 30 summits and 657 speakers with a specific agenda for each professional with the latest innovations for each segment of the industry: hotel, restaurant, bar. , community, delivery/take away and traveler services
The seventh edition of HIP (Hospitality Innovation Planet), had more than 600 international experts to draw up “the roadmap of the future”, given the current requirements of the sector. In a year in which the organization highlighted “the illusion after having gone through some very difficult times”, Frucosol showed how its teams are designed to provide solutions to the needs of the most demanding professionals in their daily work.
The celebration of HIP 2023 Madrid, turned the city into the world capital of Horeca innovation during these last three days. Thus, the fair stands as one of the most important in the Horeca sector at an international level where the whole of the hotel industry congregates with the common objective of marking a roadmap towards a more competitive, digitized, sustainable industry and committed to society.