You have spent time, money and a lot of effort to get your restaurant off the ground. But even though it has good food and good services, people don’t come.
Effective local marketing strategies will give you an edge over your competition.
Considering that 46% of Google searches have a local intent, you can get an idea of how important local marketing is. You should try to make your restaurant the first place people think of using creative local strategies.
You must spend time and patience marketing your restaurant. In this post, we analyze local marketing strategies to increase the number of clients.
Use local television
One of the most creative and rewarding ways to use local marketing is to work with the television in your area. The morning news and lunch time are a great place to feature cooking videos and recipes.
Network with local journalists and news anchors. Bring them samples of your food and then you can offer to partner with them.
A great idea is to feature your chef on one of her newscasts preparing a delicious recipe from your restaurant. This will create a lot of exposure for your restaurant.
Collaborate with local bloggers
Another way to get your restaurant known to the local public is to partner with local food bloggers and influencers.
Similar to the local TV option, you can provide written material or video content for your food blogs.
A common practice is to offer the food blogger coupons for free meals in exchange for a presence on their blog. Others allow you to blog on their website for a small fee.
Choose your blogger carefully. Ask to see their demographics and page views. It is also wise to take a look at your followers.
Participate in local events
Normally, local food events or markets are held where a table or stand can be placed.
You can check with local businesses and request to participate in local business events, providing food or catering.
Another way is to offer special offers and discounts to the public at events in your community.
With a small investment in coupons, you will quickly increase your reach and your diners.
Host a local event
You can also organize your own local event if your space allows it. This allows you to encourage word of mouth reviews. Here are some ideas:
If you have an ethnic restaurant, you can bring in a few local dancers that fit the theme and atmosphere of your restaurant.
Another idea is to organize a cooking class. Again, this should work with your restaurant. For example, if you are an Italian restaurant, offer a cooking class on a classic pasta dish.
Organize an afternoon of games
Lately this type of nostalgic events has resurfaced, involving a more friendly interaction that maintains the appropriate security and distance measures.
You can host a trivia night once a week or once a month. This is a great opportunity to attract new diners to your restaurant. It will create a fun environment where diner tables compete with other tables in a trivia contest.
Use social media
Social media is great for your local marketing.
Post several times a week on Facebook and Instagram. Post beautiful, professional photos of your menu, share customer-generated content, show the inner workings of your restaurant, create recipe videos, and any content that allows you to build relationships.
Use hashtags to help users find your content online, and be sure to use local hashtags as well. For example, #restaurantesalicante or #baresmadrid, depending on your location and establishment.
It is also a good idea to interact with other local pages in your area that may be suitable for collaborations or sharing your content.